ZYN Ultra
SERVICES
Brand Identity Extension, Packaging Design, Art Direction, 3D Render Direction, Campaign Design, Retail & POS, Environmental Design, Digital & Social
DESCRIPTION
ZYN Ultra marked a significant expansion of the ZYN portfolio, introducing a more premium product tier with higher strengths, increased pouch count, and an elevated product experience. I developed the visual identity for the launch, evolving the established ZYN packaging system through a new color palette, pearlescent finishes, and gloss applications designed specifically for Ultra. I also directed the 3D product renders and translated the identity across retail, environmental, digital, social, and campaign touchpoints. The result was a cohesive visual system that felt distinctly new while remaining unmistakably ZYN.
Before the Reveal
Ahead of the official reveal, the launch began with a teaser campaign designed to build intrigue around ZYN Ultra without showing the full product. Shadowed cans, cropped details, and restrained messaging offered just enough information to signal that something new was coming. The campaign established the tone of Ultra early, creating anticipation before the complete identity and product experience were introduced.
