Kind Farma
SERVICES
Positioning, Visual Identity Design,
Social Templates, Packaging
DESCRIPTION
Kind Farma exists to make cannabis accessible to everyday people by offering friendly advice and selling high-quality, locally grown and packed cannabis products.
For Kind Farma, the focus was on accentuating their unique position in the market through a brand refresh that highlights their dedication to locally grown, harvested, and distributed cannabis. This project emphasized Kind Farma's commitment to accessibility, quality, and community-centric connections, ensuring their visual and communication strategies resonated with their diverse target audiences, which includes collegiate students, blue-collar workers, and business professionals.
The refreshed brand identity and strategic communication efforts were designed to reflect Kind Farma's mission to make high-quality cannabis accessible to everyday people through friendly advice and a farm-to-dispensary model that champions local cultivation. The approach combined traditional, earthy, and natural visual elements with a modern and bright aesthetic, balancing a sense of approachability with sophistication. This strategic blend aimed to enhance Kind Farma's appeal and engagement with its audience, reinforcing its position as a trusted source of locally sourced cannabis products.
