Connie’s Kernels

SERVICES

Visual Identity Design, Social Campaign

DESCRIPTION

A dynamic rebranding effort aimed at capturing the gourmet essence of the popcorn brand. This included the development of a new logo and packaging that reflected the brand's commitment to quality and flavor.

The rebranding of Connie's Kernels showcases the brand's essence, deeply rooted in the joy and vibrancy its founder brings. This small-batch, handcrafted popcorn uses fresh, organic, and locally sourced ingredients, reflecting the founder's commitment to quality and community. Her passion for spreading happiness through gourmet popcorn is infused in every aspect of the brand, from the playful, hand-lettered logo to the carefully crafted flavors that invite consumers into a world of delight and discovery.

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Black at PWI

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American Advertising Awards