Cherise Brock Designs
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Jones Start

 Edward Jones needed to refresh the branding of their New Associates Orientation program. The new program, “JonesStart” is a creative play on the word “jumpstart.” The design is simple and intuitive: new associates are starting a career at Edward Jones and the firm wants them to feel welcome and valued. While keeping current corporate brand standards in mind, the mark also nods to the idea of a starting line.

Edward Jones needed to refresh the branding of their New Associates Orientation program. The new program, “JonesStart” is a creative play on the word “jumpstart.” The design is simple and intuitive: new associates are starting a career at Edward Jones and the firm wants them to feel welcome and valued. While keeping current corporate brand standards in mind, the mark also nods to the idea of a starting line.

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