IAAM
SERVICES
Brand Strategy
Environmental & Experiential Design
Event Signage & Wayfinding
Narrative & Messaging Development
DESCRIPTION
IAAM’s annual fundraising event marked the museum’s one-year anniversary and celebrated the ongoing work of preserving and sharing African American history. The inaugural event theme, Roots to Routes, guided the design and storytelling—connecting legacy, movement, and collective memory through an immersive, mission-led experience.
